In 2013, the watch collection received an upgraded Esenza Ceramic Touch which utilizes the contemporary touch technology on its ceramic monobloc case. The watch received a warm reception from its wearers who regarded it wholly and harmoniously feminine. To firm its luxury reputation which was now scaling, the squared dial of the Anatom sparkled with a golden brilliance of diamond indexes.Īt the beginning of the 21st century, Rado marked the timeline by honoring the women using the Esenza watch which has an oval case and straight strap. Now focused on robustness and exclusivity, in 1981 Rado Watches Company introduced the Anatom watch with a curved ergonomic design. In 1967, Rado Watches Company created a multipurpose Planning watch which has an elongated case to harbor a dial-like panel for the perpetual calendar. This was a great achievement for the brand which continued boldly in the 1990s with the Rado Ceramica watch. In the mid-1980s, Rado watches were on the rise of robustness, featuring not only the scratch-resistant crystal but hi-tech scratchproof ceramic bracelets. The watchmaker also introduced a new series, Rado Diastar 67, which features a remarkable architecture with an edge-to-edge metalized sapphire crystal. The brand came up with the idea to meet the demands by watch enthusiasts for a sturdy, comfortable, and exclusive watch.ĭuring the time of the quartz crisis in 1970/ 80, Rado introduced updates of the Diastar watch in gold-plating. In fact, the timepiece became the first scratchproof watch in the globe. In 1962, the Swiss watchmaker introduced the Diastar 1 watch which became a star in the watchmaking industry with its robustness. The 1960s was a remarkable and historical moment for Rado. This was one of the major breakthroughs which marked the brand’s international appearances in over 61 countries. In the year that followed, 1958, Rado Green Horse marked its appearance to the public as one of the brand’s waterproofed watches. For a distinctive look from its previous line of work, the brand rebranded its name to Rado Watches Co. Though it was in the industry of watchmaking, the brand was producing watch movements for other brands.ĭuring its 40th anniversary, Schlup & Co felt it needed to do more and in that year, 1957, it released the lineup of Golden Horse. The watchmaker was founded in 1917 by three brothers- Ernst, Fritz, and Werner Schlup as the Schlup & Co watchmaking factory. Since in the beginning, Rado Watch Company has been a true believer that all imagined can be realistically made.
0 kommentar(er)
